Who We Are

In the realm of communication strategy, marketing, branding, and more, Vince and I boast a combined experience spanning over six decades. Our journey together began just over a year ago when fate brought us together on Vince’s Chasing the Insights podcast. It didn’t take long for both of us to sense the magic in our collaboration.

United by our passion for storytelling, uplifting individuals, and facilitating their success, we decided to channel our expertise into a transformative initiative – the Elevating Executives Visibility Program. The pivotal question emerged: Whom do we aspire to empower, and for what purpose?

The resounding answer? Veterans.

With Vince being a Veteran himself and my upbringing within the Veteran community, it felt like a natural alignment. We recognized the unique talents and extraordinary skills possessed by this group. However, we also acknowledged the need to equip them with the tools to articulate their stories in a manner resonant with the civilian corporate world.

And so, our mission unfolded. The Elevating Executives for Veterans program was conceived, a multi-faceted endeavor designed to empower veterans in expressing their value across social media platforms and narrating their stories in a way that transcends understanding and embraces connection.

The excitement bubbled as we envisioned this initiative growing to amplify the voices of hundreds, if not thousands, of Veterans. The ultimate goal? Providing significant financial support to causes dear to the Veteran community.

To all who have served, we extend a heartfelt THANK YOU FOR YOUR SERVICE.

To those seeking to be Patrons of this noble cause, aligning your brands with the 23 million active military, reserves, veterans, and their families, we stand ready to assist. Let us help you honor those who have faithfully served us, as we embark on a journey to uplift and amplify the stories of those who have given so much.

Ben Baker - Your Brand Marketing

For nearly 30-years, Ben has crafted stories that captivate, connect, and transform. He's a believer in the power of understanding and trust.

Partnering with governments and enterprises across North America and beyond, Ben empowers change from within through effective communication.

He is the author of "Powerful Personal Brands: a hands-on guide to understanding yours" (2018) and "Leading Beyond a Crisis: a conversation about what's next" (2020). He has also been a podcaster for 11 years and is considered by many to be a pioneer, with nearly 900 interviews to his name.

"Ben, I have to tell you that this was one of the best podcast experiences that I have had to date. No offense to the others, of course. You had creative questions that I have not been asked before and your engagement made for a really unique experience. Thanks very much for a refreshing change!"

Vince Warnock - ATG Publishing

Vince: A name synonymous with marketing excellence. Best-selling author of "Chasing the Insights (2019)" and "ChatGPT for Marketers (2023)." And an award-winning publisher.

Over two decades of marketing mastery, including CMO at Cigna Insurance. Acknowledged by Adobe's Fearless50 for remarkable achievements.

Founder of ATG Publishing: A beacon for entrepreneurs seeking visibility, publications, and thought leadership.

Vince is a proud Veteran of the New Zealand Armed Forces.

"I feel like Vince truly knows me and what my mission is with my business. He has really made this program a safe place where we all feel like equals regardless of where we are on our journeys. It has given me clarity on my business and so much confidence."

Examples of our Books

Here are examples of the books that we have created over the years. 

Hope That Won't Die: A Survivor's Story

What would you do if your loved one was given a death sentence by COVID-19? Could your hope withstand a relentless onslaught of darkness? Discover the answers in Hope That Won't Die, the incredible true story of one couple's fight for life and faith in the face of despair.


7 Day Power Habits

Redefine success in business, deepen your faith, and strengthen family bonds in just one week.

This comprehensive guide is filled with wisdom, practical strategies, and personal insights, making it an invaluable resource for anyone looking to enhance their life in meaningful ways.

Mr President: Be Careful Who You Vote For!

Imagine a world where a comedian’s joke becomes reality. Every four years, an audacious underdog of the stand-up scene launches a faux presidential campaign, just to drum up business. Get ready for a riveting journey that blurs the lines between jest and destiny. Dive into “Mr President?” for an enthralling mix of comedy, drama, and the sheer unpredictability of life!


Energetic Entrepreneur

Renowned nutritionist and author Vivian Walker presents a selection of energy-boosting summer recipes, from invigorating breakfast options to kick-start your day, to satisfying snacks and smoothies perfect for a midday recharge, and from refreshing salads to delectable summer meals that nourish your body and soul.


Secrets of Next Level Entrepreneurs

Drawing on the secrets of some of the brightest minds, Secrets of Next-Level Entrepreneurs is an indispensable guide to thriving in business and leading a balanced life. It is a book of actionable solutions you can put into practice right away – written by business owners and leaders for business owners and leaders.


Sticking to My Story: The alchemy of storytelling for startups

A book that Tim Draper calls "the new bible for startups". It delivers a fresh perspective on storytelling for startups. This book, written by Donna Griffit, is a must-read for entrepreneurs who want to connect with their audience on a deeper level and make their businesses stand out.